Since we’ve been talking so much here at The Mission Suite about how marketing automation can help make your business more efficient and more profitable, I figured that it’s about time we back up that claim with some examples. Today, in this article, we’re going to take a look at some marketing automation success stories, and examine how these top-tier businesses utilized marketing automation to streamline their sales and marketing processes and make their companies even more profitable.
US Fleet Tracking
US Fleet Tracking provides internet-based GPS vehicle tracking and asset management. They realized that they had a very serious, company-wide disconnect between different software platforms in different departments. This disconnect made it nearly impossible to track and analyze the successes – and failures – of its various marketing strategies.
Within a few short days of implementing an automated marketing solution, US Fleet Tracking launched its first campaign on one of the single largest days of the year for eCommerce – Black Friday. So what happened? 25% of recipients filled out a call-back form and the campaign generated more than $30,000 in revenue.
Every business wants to grow, but very rarely there is such a thing as too much growth – at least too much to keep up with. This is what happened to Adaptive Computing. Explosive growth meant that they were struggling to keep up and to keep organized. This is where marketing automation comes in.
Adaptive Computing’s main issue was struggling with the need to significantly increase its salespeople’s ability to follow up with interested leads. This process had been taking far too long – often up to three weeks. Within a lengthy sales cycle, this meant a lot of lost leads.
After implementing an automated marketing system, it was easy for the employees at Adaptive Computing to see where exactly each lead was within the sales funnel. They could more accurately prioritize leads, and communicate effectively with customers and with one another.
Within the first month of implementing the automated marketing system, sales were up by $150,000 and the time to follow up with leads had decreased from three weeks to less than 24 hours. All of this means a lot more profits and a lot less wasted time.
These are just two of hundreds of examples of marketing automation success stories. These platforms work across a wide range of businesses – from the smallest companies to the largest Fortune 500 businesses – and really do directly influence performance and revenue in a positive way. It’s hard to deny the numbers posted above, marketing automation is an extremely valuable tool.
Have you had any notable successes with your marketing automation system? Did you try a different approach than these two companies? We’d love to hear from you below in the comments.