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Whether you’re a marketer or a salesperson, these days your daily tasks probably look something like this: email marketing, meetings, lead generation, social media, search marketing, digital content creation, and so much more. It’s amazing that anyone has the time to get all of these things done in a single day, let alone the time to focus and get them done efficiently. The days drag on, but it seems like you just never quite have enough time to get everything done.
Does this sound like your standard work experience? If so, it might be time to consider implementing a system that can help lighten the load and do a significant amount of the mundane work for you.
Many overworked and overstressed marketers and salespeople have turned to marketing automation to help manage their workloads and make their lives a little easier. Marketing automation takes the hard work out of the tedious tasks that every marketer must deal with.
Do you believe that marketing automation might be able to help you with your work? Take a look at these common issues and see if you can identify with them.
1. You have a long and/or complex sales cycle
If you have a very long sales cycle, you’re going to need more touch points. These touch points can be a very tedious task to keep track of, but marketing automation does all of the backend work for you. That way all you have to worry about is closing the sale.
2. You can’t judge whether a lead is hot or cold
Without a system in place to monitor the interest and potential of leads you can spend a lot of time on an unlikely lead while letting a hot lead fall through the cracks. Lead scoring and grading in a marketing automation system ensures that this won’t happen anymore.
3. You lack adequate information about your campaign ROI
You may have some vague numbers floating around, but marketing automation systems can help quantify those numbers so that you can see which campaigns are really paying dividends.
4. Your sales and marketing departments don’t see eye-to-eye
Tensions often run high between modern marketing and sales departments. Marketing automation helps smooth over these differences by tracking data and enhancing communication and cooperation to keep everyone on the same page.
5. You know about segmentation, but don’t know what to do next
Segmented email lists are one of the best ways to target specific leads and tailor emails especially for them. However, if you don’t have adequate data to establish worthwhile segmentation, then the whole strategy fails. Marketing automation can compile information and suggest high-quality list segments for your next campaign.
If you have seen yourself in a majority of these situations in the past, then there is a very high likelihood that you would benefit from establishing a marketing automation system in your workplace. So don’t delay, start researching now.
If you have any questions about marketing automation systems please ask about it in the comments below, or feel free to contact us directly at The Mission Suite for more information. We’re always happy to help!