We’re well into the 21st century these days, and it is actually starting to feel like it. Everyone has a web presence – from the elderly woman who knits hats next door to GE and Ford – and an online reputation has become nearly as important as an offline one.
So what is the best way to cultivate and grow your online brand? Traditionally companies would use email marketing – still a very effective tool – to spread their message online. However, recently the preferred method for increasing brand recognition online has become inbound marketing. This method fuses all of the other channels into one strategy and focuses less on seeking out new leads and customers and more on crafting compelling content that will bring them to you.
Inbound marketing is still a fairly new idea, and it isn’t always as straightforward as it might seem. So, in this article we’ll be discussing some simple tips for getting ahead in the inbound marketing game.
Play Your Strengths
Sit down and take a minute for some introspection. Identify your strengths and weaknesses, find what makes you unique, or how you would like to carry out your marketing strategy. Think about what you want people to see and feel when they encounter your brand. This is getting a little philosophical for a marketing blog, but try and discover what makes you you.
This could be any number of things, your excellent products and how they impact consumers lives, your amazing customer service, or your remarkable guarantees and personal interaction. All of these things are valuable and set your brand apart. Identify these strengths and use them to engage your customers and to attract new customers. Always remember the customer is of utmost importance – you want them engaged and responding to your message.
Develop a Customer-Centric Culture
Always keep the customer at the top of your priorities list. A primary goal for inbound marketing should be to make the customers feel as if they are a part of your brand, and to let them share in its successes. Ensure that your customers feel like an indispensable part of your company and they will reward you by always coming back.
This enhanced loyalty means more “word of mouth” and more traffic for your brand. On all platforms, always be encouraging customer engagement – ask for their opinions, tips, feedback or anything that keeps them involved. This can even help you tailor your product and message to your customers while also keeping them loyal to your brand.
Just as creativity is very important in “traditional” marketing, it is extremely important in inbound marketing. By producing creative, eye-catching content that makes people want to keep reading, you will further your brand’s exposure and continue to drive traffic to your blog, landing page, social media, etc. As long as consumers are reading your content they are reading your message – and that is always a good thing.
Inbound marketing can seem tricky, but by following some of the basic ideas listed above your brand will be reaching a whole new segment of consumers in no time.