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In today’s ecommerce world it’s not enough just to have a great website and a great product. You need to market your products to be successful. This brings up the subject of e-mail marketing. You could choose to manage and execute your e-mail marketing campaign on your own, or you can make the smart choice and invest in software e-mail marketing. Software e-mail marketing is like having your own marketing specialist. But you won’t have to hire someone to do your e-mail marketing for you. This saves you from paying another employee a salary and giving them benefits. Software e-mail marketing is a wise investment for your business. Here are some reasons why.
With software e-mail marketing you can:
- Build a recipient database targeted to segmented audiences creating strong leads.
- Create an engaging and unique e-mail newsletter with a consistent look. This includes your logo, message, and theme.
- Improve and grow your client relationships while capturing new leads.
- Create customized autoresponder messages.
- Create and send large batches of bulk e-mails quickly.
With software e-mail marketing you can track the results of each campaign which enables you to strengthen and improve future content and strategies. The reports will tell you the number of e-mails opened, when the e-mails were actually read, which links and ads are clicked on, new subscribers and the subscribers that opted out. You can then take these reports and compare them to past campaigns in order to improve upon them.
Not only will you get all of these tools and features from software e-mail marketing, but you will also be able to collect specific information to form target groups. Target groups are a vital part of your e-mail campaigns. The more specific message you send out, the greater success your campaign will be. The best software e-mail marketing has a dedicated support team standing behind it. This is important so you can get your questions answered quickly and get on with your business. Time is money and you don’t have time to waste waiting for answers to your support questions.
Another important component of software e-mail marketing is connecting with your social media sites. Connecting with social media builds strong relationships with your customers. It also gives your customers a chance to give you feedback which you can use to improve your products, service, and e-mail marketing campaigns. People like to share things they find useful, and if they find your e-mails informative and useful they will be more likely to share them with their friends on social media. Social media also gives you a chance to reinforce your marketing efforts. Software e-mail marketing should support all of these things and help you do them seamlessly.
These are some of the reasons you need software e-mail marketing. If you’d like to learn more contact us at The Mission Suite. We offer a powerful software e-mail marketing service that will take you next e-mail campaign to the next level. Ask about our free trial offer and learn how we can help you be successful.