Why bother marketing with email? It works. Marketing with email is one of the most effective ways to gain new customers and make your existing customers loyal to your company. Blogging, producing videos, radio and TV spots, and print media all do not produce the amount of return on investment (ROI) that marketing with email does. The numbers don’t lie. According to The Direct Marketing Association in 2009 each dollar spent marketing with email produces an astounding $43.62 ROI. Compare this to only $21.85 from internet search advertising, and $7.32 from catalogs and you can see why marketing with email is profitable and wise for today’s businesses.
Many businesses think about marketing with email only as a way to gain new customers, but it is also an effective way to build customer loyalty. A recent survey by Epsilon Marketing Services found over 50 percent of respondents had a more favorable impression of businesses that sent out emails. And 40 percent of these respondents based their decision to purchase products or services on direct email campaigns.
If you give readers informative direct emails they can use, and offer them products and services they need you will build a relationship with these readers, and if you can provide a solution to your customer’s needs, they will keep coming back. Emails encouraging interaction with readers are also a way to build customer loyalty. You can do this by sending out surveys, providing links to your social media sites, and asking for feedback and input.
Keep in Contact with Your Customers
Not only is marketing with email an effective way to find new customers, it is also an excellent way to keep in contact with your existing customers and clients. Let’s imagine you have a new product. Now you want to spread the word about this wonder of technology. Your first step if you have a marketing by email campaign in place is to send out an email introducing your new product. You can see how this will save you time and money. You won’t have to reinvent the wheel, or search for an entire new customer base to send out your announcement.
Using marketing by email to stay in touch with your customers you build not only brand loyalty, but you also create relationships. So much of business today is based on relationships. The explosion of social media sites proves how much people want to connect with likeminded individuals. Tap into this need to connect by sending out well timed emails (remember not to flood their inboxes) to your customers. This keeps your name on the forefront of their minds, and helps build your customer base.
These are just a few of the reasons marketing by email is a smart choice for today’s businesses. At The Mission Suite we can offer you solutions and concrete marketing strategies for your business. Contact us today and be sure to ask about our free trial offer. We have the right direct marketing email software solution for your next marketing with email campaign.