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An email campaign can help sell products and services, increase subscribership to your newsletters, and drive traffic to your site in order to increase conversion rates. An email campaign is a tried and true tool for ecommerce as well as brick and mortar businesses. Surveys show consumers are much more likely to purchase from businesses that use email marketing than from those who chose not to tap into this important resource. So how do you harness the power of an email campaign? Use these tips to get the most return on your investment of your valuable time and money.
Stand Out From the Crowd
How do you stand out from the crowd? How can you capture the attention of readers that receive hundreds of emails a day in their inbox? Be unique. Sounds simple right? Well it is as simple as being yourself and knowing what your company stands for, as well as your company culture and voice. Think about the fact you may be offering the exact same thing as the next guy. Why should recipients of your email campaign choose you? They will choose you because you present the offer in a way that is unique, and offers them something of value. Use your own unique voice in your content and develop a persona for your business. Always strive for excellence and deliver it with every email sent. This will set you apart from the competition and create a connection to your customers.
Know What Works for Your Business
You are probably bombarded by tons of information about what to do, and what not to do, in your latest email campaign. One drawback of the internet is the amount of information at your fingertips. For example you may have been told, more than once, not to use one big image in your email campaign. Spam filters may flag it and it may be blocked by some email software programs. But did you know many high-end fashion retailers use this method for their email campaigns? Know what your goals are, your target market, and your industry before you make up your mind what works for you. Don’t be afraid to take some risks, but use common sense, too. This is where your critical thinking skills come into play.
Measure and Adjust
Yes data mining and the analytical end of an email campaign can be tedious. But it is vital you know how your email campaign is preforming in order to know what works and what doesn’t. Don’t take the numbers you gather on surface value. Dig deep into the metrics to find out what you need to know. For example if your emails have a spike in open rate you may think your subject line was the reason when in reality it was actually a deliverability problem that was solved. Once you know what the numbers you collect mean, you can adjust your email campaign if you need to.
An email campaign can be time consuming, but it will produce a very good return on your investment. Contact us at The Mission Suite to see how we can help you develop a unique email campaign that produces results. We have a free trial offer, and can help you reach your goals.